Profile

AACHI GROUP was found in the year 1995 by Mr. A.D.Padmasingh Isaac, a first generation Entrepreneur with BBA and hailing from Nazareth in Tirunelveli District of Tamil Nadu. Mr. Isaac had earlier served for Godrej Soaps as Area Manager for over a decade.The tamil word ‘Aachi’ is used for addressing women with respect. It has also been derived from the word “Aatchi” which means ‘to rule’. In Silappathikaram, a Tamil epic, the AACHIYAR FAMILY provided food and shelter to Kovalan and Kannaki, the legendary couple! Undoubtedly, AACHI has come to rule the kitchen today!
The companies which are under the shadow of AACHI roof are:-
     AACHI MASALA FOODS (P) LTD

     AACHI SPICES & FOODS (P) LTD

     AACHI SPECIAL FOODS (P) LTD
AACHI has become a household name because of its excellent quality products and at the same time catering to the common man at prices affordable by him. The product range is so wide and backed up by quality products that no household can afford to miss Aachi products from kitchen. The success of the brand “Aachi” may be attributed to meet the demand of consumer from all walks of life at affordable price. AACHI Group, which started as a small proprietorship concern in 1995, has enlarged its branches.The Sales turnover for the year 2010-11 has touched Rs.448 Crores from Aachi Masala Foods (P) Ltd alone. The total turnover of the Group has reached Rs 700 Crores during 2010-11.
Today’s pace and pressures on the time of home makers have made AACHI to sharpen focus and cater better to customer’s increasing needs.
THE WINNING STRATEGY
The phenomenal success of AACHI in the shortest span of time stems from its consumer-oriented approach and for any branded company of equivalent dimension would have taken several decades, stems from its consumer-oriented approach. AACHI’s R & D develops the products as per the consumer’s needs. Conforming to International quality guidelines and specifications which are very stringent for Food Processing Industries, the products are manufactured adopting the state-of-the-art and latest technology in the hygienic environment.
AACHI’s CORE STRENGTHS
     Dedicated and Motivated Team

     Loyal customers

     Continuous market analysis and Survey of customer needs

     Strong resources & Marketing Network

     Excellent Quality products

     Standardization & upgradation of products as per international standards

     Adherence to International business standard ethics

     Targetting the market of all walks of life

     Excellent Brand Recall
AACHI Group’s turnover has been increasing at Compounded Annual Growth Rate of 30% over the last three years which is higher than that of the national average of 15% for Food Processing Industries. The Growth Rate has been 38% during 2010-11 over 2009-11.The Economic Slowdown in all Industrial sectors, .AACHI Group could achieve higher turnover even during the Economic Slowdown in all Industrial sectors. AACHI avails currently 150 product ranges in different pack sizes to suit every household.
AACHI’s wide range of products include
     Pure and Blended Spice powders (Masalas)

     Wheat products

     Edible Oil

     Ghee

     Ready to Cook products

     Asafoetida

     Papad

     Rice and Wheat products for Diabetic patients

     Tea

     Biscuits

     Vegetable pickles ,rice paste varieties & thokku varieties

     Soups
To be efflorescent, AACHI has lined up few products which are to be launched soon.
     Mineral Water

     Snacks products

     Frozen Foods (Veg. & Non Veg.)

     Fruit juices & Beverages

     Non Veg Pickles
AACHI’s products reach the consumers through 3500 Agents and 10 Lakh Retailers.This is the single greatest strength of AACHI! The product range is classified to be 8 divisions for better and easy distribution.

To strengthen our distribution network keeping in view the contribution to the society, AACHI has identified a new channel to distribute the products with the help of “Women Self Help Groups” By adopting this strategy of distribution, currently 3000 women are engaged. This number is expected to reach 1 Lakh very shortly. After distribution through Women Self Help Group, There is increased visibility in sales of products after distribution through Women Self Help Group. It also it generates income for the women folk.

Ever increasing AACHI range of products has forced its customers to feel that, the entire range of products should be made available under one roof. This has given birth to the creation of “MODEL SHOPS”. These shops will be of franchise type, which sells the entire range of AACHI products.Customers who visits these shops will never miss any of the Aachi products of his/her choice. It is also planned to deliver from these shops the customers’ requirements at their door steps.

This process of establishing Model Shops is gaining momentum and it is planned to establish around 10,000 Model Shops by this year end in Tamil Nadu alone.As AACHI gained No. 1 brand in TamilNadu AACHI steps her foot ahead into other southern states, Maharashtra, West Bengal etc. A vigorous drive has been undertaken to achieve a good shares in exports too.

The marketing activities are viewed by the expertised and qualified personnel under the able Leadership and Guidance of AACHI Group’s Chairman Mr. A.D.Padmasingh Isaac. Mr.Isaac strongly feels “An empowered organization is one in which individuals have the knowledge, skill, desire, and opportunity to personally succeed in a way that leads to collective organizational success.”

“Aachi” gained recognition as The Best FMCG Company for the year 2007 by a survey conducted by “Sai Ram Institute of Management Studies”. The Chairman Mr. Isaac has been recognized by the Rotary Club as the ”Best Entrepreneur”. Mr Isaac has also been elected to the Southern Regional Council of CII recently, representing Tamil Nadu and is the Chairman of MSME Panel of CII Chennai Zone. Mr. Isaac has been conferred with the ‘Extreme Entrepreneur Award for 2010’ by the Silicon Valley Indus Entrepreneurs USA known as TiE. He is a famous speaker on Entrepreneurship in several reputed Business Schools and has plans to start AACHI INSTITUE OF RETAIL MANAGEMENT which will provide 100% placement to the students. AACHI also sponsors several International and National Conferences for the benefit of industry and trade through CII and FICCI regularly.

Mrs. Thelma Isaac, wife of Mr. A.D.Padmasingh Isaac, a highly successful first generation woman entrepreneur, who is the Managing Director of Nazareth Foods Pvt Ltd, has been awarded the prestigious “Magalir Virudhu” on the occasion of Centenary of Women’s Day.

Two sons of Mr. Isaac namely Mr. Ashwin Pandian (B.E.,MBA(USA)) and Mr. Abishek Abraham (B.Tech.,MBA(SPJain)) are actively associated with the Aachi Group as Directors and look after the various departments efficiently

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